In our latest public service announcement (PSA) titled “What Matters” (:30), we see a military man gearing up for what appears to be a tactical mission. We see him don military gear and head into the forest before daybreak. We soon realize that this isn’t a military excursion, but a hiking trip the father is taking with his daughter. They continue walking down the trail, as the father puts his arm around his daughter’s shoulder. A voice reminds us that our jobs are important, but family time is what matters most.