In our latest public service announcement titled “Looking Up” (:30), and “Buscando” (Spanish :30) we see young men and women receiving encouragement from their mentors, including parents, teacher, and coaches. Whether they’re giving encouragement to pursue dreams, telling hard truths, or just lending an ear, the mentors shape who we are, what we believe, and who we will one day become.

The campaign highlights the victories of real veterans as it follows them through a moment in their day. The 60-second TV PSA features six veterans as they each tell us about their personal victories. The everlasting message of the campaign is that with the right support, all of America’s veterans can thrive, and fully live up to the dreams and freedoms they fought to defend.