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2020 Fall/Winter CablePAK USAF

In our latest public service announcement titled “Looking Up” (:30), and “Buscando” (Spanish :30) we see young men and women receiving encouragement from their mentors, including parents, teacher, and coaches. Whether they’re giving encouragement to pursue dreams, telling hard truths, or just lending an ear, the mentors shape who we are, what we believe, and who we will one day become.

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2020 Summer CablePAK USAF

In the U.S. Air Force leadership and mentorship are key ingredients to the success of any mission. But mentors come in all shapes and sizes, and not just in traditional roles.

In our latest public service announcement titled “Looking Up” (:30), we see young men and women receive guidance, knowledge, and encouragement from their mentors, whether it’s their parents, their teacher, or their coach. Whether they’re giving us encouragement to pursue our dreams, telling us hard truths, or just lending an ear, the mentors we have chosen to accept into our lives shape who we are, what we believe, and who we will one day become.

Thank you for taking the time to air this inspirational message. If you have any questions about this PSA or the Air Force PSA program, please contact Tyler Prince at tyler.prince.6@us.af.mil.

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2018 S/S CABLEPAK US Air Force

In our latest public service announcement (PSA) titled “What Matters” (:30), we see a military man gearing up for what appears to be a tactical mission. We see him don military gear and head into the forest before daybreak. We soon realize that this isn’t a military excursion, but a hiking trip the father is taking with his daughter. They continue walking down the trail, as the father puts his arm around his daughter’s shoulder. A voice reminds us that our jobs are important, but family time is what matters most.

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Refuse To Be Average

In our latest public service announcement we see a young woman beginning her workout at daybreak. Her eyes burn with determination as she runs toward the camera and then toward a large rock structure. This is her obstacle. We follow her as she runs up a steep incline, over a crevice, and through large boulders. Throughout the journey, we hear her internal monologue, coaching her through the challenge. At the end, she peers out over the scenery, reflecting on what she’s accomplished. Although it’s a small accomplishment, this serves as a building block for her life journey. She’ll overcome any obstacle that the world throws at her.